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Chapter One. All You Can Achieve with Digital Video

Chapter One. All You Can Achieve with Digital Video

The promise of the “democratization of video” goes far beyond inexpensive camcorders and desktop editing systems. It means easier access to the tools of mass communication—and freedom of expression.

  • Don't like the way the big networks are covering (or not covering) local events? Get it on tape, add your own commentary, and create a community video webzine.

  • Starting a small business and can't afford TV ads? Shoot your own and buy inexpensive spots on local cable in key markets.

  • Can't get a major studio interested in your quirky independent movie? If you're savvy about going digital, you might only need a small fraction of the millions a film production could cost. And if you don't need their money, they can't tell you what to shoot.


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