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Getting Started > Adobe Certification

Adobe Certification

The Adobe Training and Certification Programs are designed to help Adobe customers improve and promote their product proficiency skills. The Adobe Certified Expert (ACE) program is designed to recognize the high-level skills of expert users. Adobe Certified Training Providers (ACTP) use only Adobe Certified Experts to teach Adobe software classes. Available in either ACTP classrooms or on-site, the ACE program is the best way to master Adobe products. For Adobe Certified Training Programs information, visit the Partnering with Adobe Web site at http://partners.adobe.com.

A Message from Belief

When Adobe approached Belief, a broadcast design studio in Santa Monica, California, to do the After Effects 5.0 Classroom in a Book, I was truly honored. Belief has long been a champion for doing motion graphics on desktop computers and has been using After Effects way back when it was called CoSA. In fact, when my partner Steve Kazanjian and I started Belief, we set out to do the impossible at the time, which was to build the entire studio around desktop machines. Today this practice is becoming more common, which is great for artists for there are more opportunities for their visions to be experienced.

Belief has continually tried to share with the design community, and creating this book was a great opportunity to continue this tradition. We have inspired the exploration of experimental motion graphics with the artists from our studio and around the world with the “Untitled” series. Steve and I have taught classes and given lectures encouraging artists to get into this rewarding industry. I believe strongly in the potential of After Effects and have been impressed how the Adobe team has continued to evolve the product, adding many new features without alienating their core users. I hope this book will not only inspire but will teach users a new way of approaching projects. Inexpensive tools like After Effects empower artist visions to dance across movie screens, television sets, and—with the Internet—our home computer screens.

The key to the Belief approach is to break projects into elements. Making a project modular is a way to simplify projects and thus make it easier to handle client changes. Creating motion graphics for money is a commercial art form and clients have final say, but that doesn't mean the work you produce can't be amazing. I have noticed many students creating animations using only one composition with hundreds of layers. Those who have been taught to approach projects this way should try to erase that memory and begin fresh with a new outlook. You will soon find as you continue through the book, that a modular element based approach is a much more efficient way of working.

This Classroom in a Book is unique because the lessons are designed in sequential order to create the elements needed to produce one fully realized, complicated animation. When you complete the book, you will know many new principles that you can apply to any project you undertake. Get ready to open your mind while I leave you these departing thoughts. Technique is the key: Don't learn how to drive from A to Z, learn how to navigate. Keep working until you not only complete the lesson but understand what you did and why. You may get confused but try not to get frustrated; you're not an old dog and you will be able to learn new tricks! And finally, remember that great animations ALWAYS begin with great design!

Mike Goedecke, Partner Belief www.belief.com



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