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Market on the Web

I'm not going to give you a lesson on how to use the Web to market your movie; plenty of other books and Web sites out there are waiting to help you with that. But I can tell you that in one year Bare Witness Productions, my improvisational film company, received more than 50,000 hits from 20,000 different visitors to our Web site. And that was entirely through word of mouth; we did absolutely no intentional publicity or marketing, other than submitting our films to festivals.

Doing your own marketing on the Internet is particularly easy if a project is aimed at a clear target audience. For instance, if you're making a film about the human rights abuses of the Taliban government in Afghanistan, you can probably find a wide audience quite quickly by advertising your film on sites devoted to the Taliban government, Afghanistan, or human rights. At the very least, you might be able to get a mailing list from one of the sites' organizers.


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