• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter Nine. The Digital Future > Hope From the Internet

Hope From the Internet

There is a deep irony at work in the film industry right now. While it's getting less and less expensive to make a movie, budgets are growing larger and larger. Stars, sets, and special effects are all costly, of course, but the most outrageous expense is incurred in marketing a film. Since more movies are being released, it costs more to make sure a film rises above the crowd so the public will hear about it.

If your movie costs $40 million dollars to produce and market, you need to sell nearly 5 million tickets (at $8.50 each) to earn a profit. This is exactly why studio execs fall back on lowest common denominators when they plan their next moneymaking venture. But hope is in sight. The Internet provides a new medium for marketing movies to a more select audience—and maybe even for distributing the movies themselves. If your movie costs only $50 grand, you can earn back your money by selling just 6,000 tickets. The problem of finding 6,000 people and seducing them into seeing your movie is of a completely different level of magnitude than trying to find 5 million viewers.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint