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Finding Solutions > Brainstorming

Renderas:sect2. Brainstorming

This technique generates a large number of ideas or solutions. The underlying principle is that the greater the number of ideas generated, the greater the possibility that a quality solution will be found. Help the team feel comfortable by providing several warm-up problems, such as “What are the different uses for a paper clip?” or “What should we do with 10,000 empty toilet paper rolls?”

  1. State the issue or problem.

  2. Instruct team members to generate as many ideas or solutions as possible.

  3. Review the four ground rules of brainstorming:

    • No criticism of an idea is allowed.

    • Strive for the longest list possible—go for quantity.

    • Strive for creativity—“wild and crazy” ideas are encouraged.

    • Build on the ideas of others—“hitchhike” and “piggyback.”

  4. After an allotted time (no more than 45 minutes is suggested), share ideas one at a time.

  5. Write all the ideas on a flipchart or whiteboard.

  6. Review the list and select the best ideas for further consideration. This is done by the team or a representative task force.


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