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A Clear Purpose

Lack of clarity about purpose is a frequent cause of team failure. Everyone on the team should be able to answer the question What are we here to accomplish? in the same way. When the purpose is clear to all, it provides the motivation for ongoing effort and willingness to endure setbacks and tackle tough obstacles. Team members remain energized and are moved to a high level of performance when the team’s purpose represents an engaging vision of possibility. Members are stimulated by a shared direction and by goals that are a challenge, but not impossible, to achieve.

When the team’s purpose is not clear, motivation and effort suffer. When members have different understandings of the team’s purpose and direction, conflicts arise and they may work at cross purposes.


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