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Launching a Successful Team > Setting Purpose and Direction

Setting Purpose and Direction

What are we here to accomplish?

Research at CCL indicates that a lack of clarity about team purpose is a major cause of team problems and failure. As the team’s leader, it’s up to you to start communicating the team’s purpose to members even before they come together for the first time as a team. Because you have already recruited, or your organization has assigned, people to your team, use the time before the first meeting to keep team members informed of the team’s purpose. One effective way to pass on this information is through one-on-one meetings with team members. You can also use informal channels such as e-mail bulletins or broadcast voicemails to carry out this task. Make your communications useful. Some of the information new team members will want to have include the date of the first team meeting; travel and lodging information, if necessary; a list of team member names and their responsibilities; and contact information for team members.


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