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Forming an Effective Team > Set a Clear Direction

Set a Clear Direction

When teams go awry it’s often the case that the team members have different ideas of what the team’s mission is and what they are expected to accomplish. Effective teams begin with a clear purpose. In addition to your view of the team’s purpose and direction, there are stakeholders with their own views. Talk to these stakeholders to gain an understanding of their expectations for team success. Compile this information so that you are prepared to share it with the team you’re forming.

A team’s purpose doesn’t specify how the team will carry out its work but indicates what the end result of the team’s work will be. For example, the result might be a plan for increasing sales or a strategy for penetrating a specific market. Hone your team’s purpose to a strong, memorable, and inspiring challenge. Use the Team Direction Worksheet on page 11 to help you clarify your team’s purpose.


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