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Chapter 14. The Promoting Style

The Good Stuff: These folks are peppy! They have lots of energy and they get excited about things. Their positive, outgoing nature motivates everyone. As team members, promoters see the “big picture.” They are inventive, confident, and idealistic about reaching goals. In meetings they keep things stirred up by cracking jokes and injecting ideas (even when they are not asked for). Their promoting style is sociable and fun to be around.

The Downside: Promoters are always on the leading edge with new ideas, but they are not good at following through. They prefer to leave the grunt work to someone else. They tend to over-promise, which often causes them to be late. A promoter’s computer screen saver might read: “Deadlines amuse me.” Some people see promoters as superficial because they move so quickly from idea to idea without following through. They also appear to be disorganized.


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