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Chapter 14. Master Planning > Team Public Relations

Team Public Relations

Build the team’s image and credibility with customers, suppliers and stakeholders and head off politics at the pass. How many great ideas go down the tubes because they weren’t communicated persuasively? A team should think of itself as a network hub that spreads the gospel it develops. A Team PR Plan should include:

  • Deciding Desired Image. How outsiders should view the team so that they’ll value what is produced and support implementation

  • Segmenting Stakeholders. Carving up outside circles of interested parties and assigning team member representatives to stay in touch

  • Designing Campaigns. Deciding what messages to spread, what information to broadcast and how all this will happen

  • Establishing Reports. Planning who should get team minutes and other documents how often


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