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Chapter 13. Success factors > Commitment to cooperation

Commitment to cooperation

Virtual team members must work hard to cooperate with other members’ schedules, priorities, suggestions, and communication practices. Since virtual teams encounter time conflicts and communication challenges not present in a traditional team, members must show team members more patience and consideration when trying to resolve conflicts.

Cooperative team members often “go the extra mile” to help each other share information, adjust to time zone challenges, handle cultural conflicts, and establish clear communication practices. For example, a cooperative team member is more likely to include complete and thorough information in an e-mail message than an apathetic team member. Since communication among virtual team members is often sporadic and disjointed, and virtual team members usually do not enjoy the advantage of immediate feedback, sending clear and thorough messages facilitates the team’s work and helps members communicate effectively.


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