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Chapter 12. Obstacles > Categories of culture

Categories of culture

There are three categories of culture that will affect a virtual team’s ability to communicate effectively and make high-quality decisions:

  • National culture. A team member’s national culture includes the traditions, work habits, and behaviors common in the region of their birth. It is important to remember that even team members who were born or reside in the same country might have different thought patterns and ways of completing work.

  • Organizational culture. Virtual team members are faced with the unique challenge of collaborating with people who work in different locations and follow different work rules and habits. An individual’s organizational culture can affect how that person completes their work and can include specific perceptions of the importance and nature of time, the organization’s relationship to its competitive environment, and theories about employees’ rights and responsibilities.

  • Functional culture. Most organizations employ individuals who work in functional groups, such as marketing, accounting, and engineering. People who work in the same functional group usually share common backgrounds, interests, and professional goals. It is common for virtual team members to come from various functional groups, so they can have conflicting ideas about work processes.


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