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Chapter 10. Decision-making > Cultural effects

Cultural effects

Explanation

Virtual teams also confront the challenge of trying to make inclusive decisions in a virtual environment. The difficulty of building and communicating team consensus across distance is one major aspect of this challenge. For example, members might not know when to bring closure to an issue if the communication is highly formal and linear. Decision-making can be difficult even when a virtual team is using a videoconference or audio conference to communicate since these technologies do not lend themselves to the spontaneous discussion that builds momentum for consensus.


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