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Chapter 6. Team goals > Effective goals

Effective goals

The characteristics of effective goals can be remembered by learning the “SMART” acronym (as shown in Exhibit 1-2).

  • Specific. A goal must be as specific as possible in order for team members to fully understand what needs to be accomplished.

  • Measurable. In order to assess the team’s progress you should develop measurable goals. Quantifiable targets help team members visualize the progress they have made.

  • Achievable. It is important to set challenging goals, but they must be attainable. As goals are achieved, new, higher ones can be set. Unattainable goals discourage team members.

  • Relevant. Goals must be relevant to the overall objective of the organization. If goals serve no purpose, it is a waste of time and money to pursue them.

  • Time-based. Establishing a timeline for goals involves identifying deadlines and milestones. Using milestones allows the team to track its progress and helps break the goal into manageable segments.


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