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Part V: Putting the Process to Work > Good vs. Great Organizational Results

Chapter 13. Good vs. Great Organizational Results

When seeking organizational results, you can strive for good results or great results. Good organizations work to maintain the status quo. Great organizations are continually dissatisfied, meaning they do not stop at the Prize stage. They begin the process repeatedly, each time improving their results. By making the right choices in each stage, you too can achieve organizational greatness.

Compare the good and great organizations in the following chart, which shows how small differences at each stage add up to big differences in the end. Great organizations create a more fulfilled, exciting workplace for employees, while consistently reaping the rewards of increased profits, competitive advantage, and customer loyalty. Check those tendencies that best describe your organization.


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