Home Establishing Goals

Your vision and result mission now need to be converted into goals. Goals define the efforts needed to successfully complete the vision and mission, while reflect-ing personal or organizational culture and values. Think of goals as incremental results, or “baby steps,” needed to achieve the mission. They are like letters of the alphabet—they can stand alone with a single purpose, but they can also be part of something much larger and more meaningful. Large goals provide general organizational guidance, while more modest, specific goals get the detailed tasks done. There are three levels of organizational goals:

Organizational Level	Goal Example
Operational goal	Increase revenue 10% by year-end
Departmental goal	Hire 12 new sales executives
Individual goal	Open one new account each week