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Part II: Planning and Preparation > Choose a Change Strategy

Chapter 4. Choose a Change Strategy

Risky situations invariably involve change. Risk occurs at transition times, when a change is needed. Basic to taking appropriate risks is choosing a change strategy that fits the circumstances.

The two fundamental types of change strategies are incremental (branch) and transformational (root) change. One type of strategy is not inherently better than the other, even though transformational change is more radical and more risky from a short-term perspective. Both are needed for organizational renewal and personal growth.


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