• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint

Scoring Matrix Results

For your highest score to be definitive, two criteria must be satisfied:

  • Your highest score should be at least 15% higher than the closest alternative.

  • At a gut level, the course of action that earns your highest score should feel right.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint