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Chapter 4. Choose a Change Strategy > A transformational-change strategy should...

A transformational-change strategy should be considered when:

  • Incremental change will no longer yield acceptable progress toward your objectives.

  • Assumptions supporting the present system are no longer valid.

  • You are prepared to meet the resistance that radical change may bring.

After a series of incremental changes are made, a point of diminishing returns or crisis is typically encountered. Then, transformational change can be the lever to open new opportunities and a fresh series of incremental changes. The life cycle of Product Alpha illustrates this point. (This case is introduced in the Alpha-Omega scenario presented in Step 2.)


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