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Chapter 17. The Six Rs > The Content

The Content

Content is the substance of the message—what the person is talking about. It is made up of all the words, facts, and ideas in a communication.

With a few straight-shooting people, the content of the message is all there is—they say exactly what they mean. You probably know one or two of these brutally honest people. Some even preface their remarks with “I’m going to level with you…,” and what you get from them is a direct opinion on the matter you’re discussing.


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