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Part I: Influence—Getting What You Want > Influence– Getting What You Want

Chapter 1. Influence– Getting What You Want

Influence. Everyone wants it. But how do you get it? Like the weather, influence is usually noticed only by its outcome. When you’ve changed someone’s mind or opinion, you notice the change. But the methods or strategies you used are usually instinctive. You often aren’t sure of exactly what you did that worked.

Since we generally aren’t aware of how we influence other people, it’s easy to believe that this ability is a mysterious gift or talent. You either have it or you don’t have it. Or you may believe that influence is a privilege exercised only by those who already wield power.


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