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What Influence Isn’t

What exactly do we mean by influence? What is this quality that can inspire brilliant performance and motivate people? There are a lot of misconceptions about what influence is and what it isn’t. One is that influence and power are synonymous. Power is certainly a form of influence, but it’s often the least effective. That’s because when a person relies on power alone to get results, in the long run others are unlikely to cooperate willingly and mutually beneficial relationships are unlikely to form.

Let’s examine some common myths and misconceptions about influence.


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