• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint

Chapter 6. Decision frames

Explanation

Decision frames are the perspectives from which people look at decisions. For every decision you make, you’ll use a specific decision frame that will shape what you view as possible options. Decision frames are also known as the “frames of reference” or “points of view.”


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint