• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint


1: How do decision frames develop, and what are they based on?
2: What is the purpose of decision frames?
3: What are three problems that decision frames can present?
4: When making decisions, your decision frames influence the effectiveness of your decisions. Discuss.
5: In the following scenario, Pam, a manager, is in a meeting with two of her team members, Chris and Guy.

Chris: (Frustrated) Guy, I can’t believe you want to reduce the innovation budget. That’s the most ridiculous thing I have ever heard! Talk about a great way to ruin the product line.

Guy: (A little defensive) How can you say that? We need to use the money to improve our current processes, which will increase our productivity and quality.

Chris: (Protesting) Quality and productivity aren’t going to matter, if we don’t stay on the cutting edge.

Pam: (Trying to calm them down) I think the problem here is that the two of you aren’t recognizing each other’s decision frames. Chris, you are focusing on the need to stay competitive through product innovations. Guy, you are focused on producing a high quality product. In fact, both of these areas are important.

Chris: (Starting to understand the other perspective) Yeah, I guess you’re right. Our technological advances need to result in a high quality product.

Guy: I think we can find a way to integrate both perspectives.

What was the problem between the two members of the team?

What are the decision frames of the two employees?

6: Which of the following actions can you take to understand your decision frames?
  1. Adopt the viewpoint of your customers.

  2. Be aware of frame shifts in your environment.

  3. Monitor your emotional reaction.

  4. Assess the components of your frame.

  5. Challenge your assumptions.

  6. Compare your frame with others’ frames.



Not a subscriber?

Start A Free Trial

  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint