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Chapter 6. Decision frames > Understanding decision frames

Understanding decision frames

Decision frames reflect the attitudes, beliefs, training, culture, knowledge, and experience that a decision-maker accumulates over time. Some of these viewpoints can be so deeply ingrained that the decision-maker might not be aware of them and of the bias that these frames bring to decisions. For example, when you are presented with a decision to make, you might think of similar decisions you have made in the past and pattern your current decisions after them.

Purpose

Decision frames simplify complex decisions and help you distinguish between the important and unimportant aspects of a decision. They help you incorporate personal or professional experience and learning in the decisions that you make. Without decision frames, your decisions would lack focus. Moreover, you would be inundated with so much information and so many issues to consider that it would be difficult to reach any conclusion.


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