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Preface

Preface

As authors, we have tried, over the past dozen years, to provide readers with insights into the impact of new technologies on their business practices. The Interconnected Individual is significantly different from our past work.

The focus in our first two books was on how technology was transforming the marketing discipline: The New Marketing Mission and Improve Your Marketing to Grow Your Business. Subsequently, we explored how demand creation was being fundamentally changed through the application of technologies in new organizational designs, and in a new model for co-creation of value with customers: Bust the Silos: Opening Your Organization for Growth and Service Thinking: The Seven Principles to Discover Innovative Opportunities.


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