Share this Page URL

Trademark > Strengths and Weaknesses of Trademarks - Pg. 153

A Primer on Intellectual Property 153 Figure 5.10. Protecting the Sims. If you want to assert your trademark rights against an allegedly infringing party, you must be able to prove that the allegedly infringing mark is similar enough to yours that potential customers would likely be confused as to the source of the product. This is known as the likelihood of confusion doctrine. This is simple enough in a pure counterfeit matter, but what of a situation where a party puts out a social simulation game called "The Syms" that looks similar, but not identical to the original