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Table of Contents - Pg. ii

ii Acknowledgments ................................................................................................................. v About the Author .................................................................................................................. vi Letter from theSeries Editor .................................................................................................. vii Introduction ......................................................................................................................... ix 1. 118 Things to Know About Running a Game Development Company ................................... 1 In Action ....................................................................................................................... 1 3 Things to Know About Your Publisher ......................................................................... 2 #1 What Being a Public Company Means ............................................................... 2 #2 What Dealing with the Console Manufacturer Means .......................................... 2 #3 What they Have to do to Get Onto a Shelf ......................................................... 3 115 Things to Know About Running Your Company ........................................................ 3 Getting Started ..................................................................................................... 3 Finance ................................................................................................................ 4 Human Resources ................................................................................................ 4 Publisher Relations ............................................................................................... 6 Production ............................................................................................................ 7 Licensing ............................................................................................................. 9 Wireless ............................................................................................................. 10 2. First Steps ...................................................................................................................... 12 First Steps in Action .................................................................................................... 12 Decide Ownership Stakes ........................................................................................... 13 Choose an Entity for Your Business ............................................................................. 13 Issue the Ownership Stakes ........................................................................................ 14 Deciding Ownership Stakes ......................................................................................... 14 Who Deserves What? ......................................................................................... 14 When Should they get it? .................................................................................... 16