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Sources of Funding > Publishers - Pg. 60

Financing a Game Development Venture 60 Figure 3.2. These are advantages and disadvantages commonly associated with different forms of capitalization; yourexperience may differ. Disadvantages: The pressure! The guilt! If your company is having trouble, you'll want your family and friends to be a refuge from your business trouble, not a constant reminder of it. Also, most friends and family aren't what are known as "value-added investors," those investors with experi- ence, knowledge, or contacts that can help the company as much as cash. Publishers Most start-up developers self-finance a pitch build to showcase their skills and use that to get a publishing deal (either developing that IP or another game that the publisher needs made). The