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Definitions of Gross and Net > Definitions of Gross and Net - Pg. 221

Licensing 221 Figure 7.7. With its roster oflicensed sports properties requiring annualupdates, EA makes brilliant use of licensing. Rights Granted This is where the parties specify those products that a licensee is allowed to create, as well as the associated rights like duplication, promotion, distribution, and the right to sublicense any of those rights to third parties. Again, specificity is key: If the parties have agreed to a price for an animated network television series, don't just grant rights to "motion pictures for television"-- that could include a live action series, movie of the week, or mini-series, and could be broadcast on cable or network television. This is not to say that you shouldn't include these associated rights in the grant, but they should each have a separate price.