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How Do I Qualify for and Obtain Trade Se... > Creating the Legal Duty of Confident... - Pg. 135

A Primer on Intellectual Property 135 Figure 5.1. Trade secrets, such asthe Coca-Cola formula,may be protectedindefinitely. Efforts to Maintain Secrecy Trade secret protection is also not available for information that the company has not taken rea- sonable efforts to protect. What is a reasonable effort? Courts have looked to: · How valuable the information is · The company's resources available to protect its trade secrets and whether they were used · How difficult and expensive it would be for a competitor to develop the information · How widely the information is known within and without the company How Do I Qualify for and Obtain Trade Secret Protection?