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For Content > Games - Pg. 193

The Publishing Contract 193 Figure 6.5. EA has created one ofthe smartest franchisesaround with itsMadden games. Rights Being Licensed A "property," as a chunk of content, generally consists of a set of trademarks and copyrights. If the content is yours, expect the structure of the agreement to be a license , but be prepared for the publisher to demand to own the property outright. A license means that you retain "ownership" of the property, and that most copyrights and trade- marks (TMs) are registered in the development company's name, but the publisher is granted a license to use certain rights (like making and selling games) for a certain period of time. An exclusive license for some rights means that you may not grant those rights to any other parties during the