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Content Licensing > How It Works - Pg. 217

Licensing Basis of Rights Copyrights confer to their owner the exclusive right to 217 · Reproduce the work in copies or records. · Create derivative works based upon the work. · Distribute copies of the work to the public by sale or other transfer of ownership, or by rental, lease, or lending. · Perform the work publicly, in the case of literary, musical, dramatic, and choreographic works, pantomimes, and motion pictures and other audiovisual works. · Display the copyrighted work publicly, in the case of literary, musical, dramatic, and choreo- graphic works, pantomimes, and pictorial, graphic, or sculptural works, including the individual images of a motion picture or other audiovisual work. Licensing allows the owner of the copyright to divide and subdivide these rights and lease them to third parties. To create a T-shirt based on a game requires the owner to license: (i) the right to create a derivative work (the T-shirt) based on the original copyright; (ii) the right to make copies of that derivative work (to manufacture the T-shirt); (iii) the right to distribute that work (by selling it); and (iv) the right to display the work publicly. The right to create derivative works is generally the source of the most revenue. Derivative works, like a film based on a game, are divided (example: the right to make toys) and subdivided again (the right to make plush toys and the right to make injection molded plastic toys may be sold separately). The distribution rights are equally important, allowing licensors to limit the right to make derivative works (the right to make plush toys for sale only in Latin America for a period of two years). How It Works