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How It Works > How It Works - Pg. 218

Licensing 218 If this doesn't seem fair--why should the licensor own the results of a licensee's creativity?--it gets fair with the revenue split and associated production (like television shows based on the film) rights. Even though a licensee may not "own" the rights to additions it makes to a property, it can reap the rewards of those creations in two major ways: (i) participation in merchandise based on the deriv- ative work; and (ii) rights to create more products based on the derivative work. Example: even if the Buffy television producer didn't own the rights to the other characters it created, it would still receive a healthy chunk of any merchandising (or other) revenue based on the series (as opposed to the film) and it could have spinoff rights to create new shows based on characters it introduced, like the Angel spinoff. Figure 7.1. Buffy DVD:The television show, a derivativework of the 1992 film,has created massivevalue for the propertyand a slew of merchandising including... Figure 7.2. ...a game,natch...