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Summary > Summary - Pg. 240

Licensing 240 change in the context of different licenses, as do the economics. The most important sources of revenue vary from category to category. For example, a children's television show looks to toy and merchandise sales, not advertising or syndication fees, for the biggest part of its profits. Licensing often creates complex economics. It involves a host of parties, all of whom must be com- pensated. Whose pocket pays for the compensation is often the subject of pitched battle. There are entertainment agents, merchandise agents, international agents, sub-agents, packaged goods dis- tributors, entertainment distributors, and so on. Intellectual property must be registered and enforced in all jurisdictions in which it is sold or appears, and that can be a major expense. In part as com- pensation for handling the complexities of administering the property, the licensor is frequently en- titled to an administrative fee.