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Chapter 8. Steps in the Planning Process > Step #3 Define the Business.

Step #3 Define the Business.

This step in the planning process involves answering a seemingly obvious question: What business will I be in? By now you probably know what sort of business you’re planning, but it is helpful to clearly delineate what you envision your business is or is not. Otherwise your business may take an identity of its own— with no clear direction of where it is going and no integrated effort for getting it there.


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