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Chapter 8. Steps in the Planning Process > Step #2 Articulate Your Personal Obj...

Step #2 Articulate Your Personal Objectives.

Owning and operating a business requires commitment and self-motivation. But commitment and self-motivation must be directed toward some objective, purpose, or rationale. If you have trouble articulating why you want to go into business, you may have trouble channeling your energies. Or you may find yourself going into business for the wrong reasons. Or you may have unrealistic expectations. The realities of long hours, hard work, and ultimate responsibilities of owning a business will quickly discourage the uncommitted entrepreneur who has not thoughtfully assessed what such a major decision entails.


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