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Chapter 11. Concluding Comments

By now you’ve probably realized that the phrase “small business” is a misnomer. There is nothing small about the quantity of hard work, skill and time required to start a business and make it a success. And certainly you are convinced that there is nothing small about the laundry list of quesitons that must be addressed before starting a new venture. We hope this book has not discouraged you; rather our hope is that it has challenged you.

After you have successfully negotiated the obstacles to starting your business, the future awaits. Though optimistic, do not expect small challenges or small changes in the future. The world isn’t as stable as it was yesterday, and will be even less so tomorrow. Operating a small business is likely to become more difficult in the future unless you have done your homework. Consumers will have more choices which means increased competition, but also opportunities to fill some niches.


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