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Preface

Preface

So, you’ve been thinking about starting your own business? Perhaps you’ve had a great idea for some time and finally mustered the courage to see what it takes to start a small business. Perhaps you mowed lawns or baby-sat as a youngster and miss those days of independence and autonomy. Perhaps you’re having trouble making ends meet and think that operating a business in your spare time may be the answer.

Whatever your motivations are for wanting to start a new business, this book can help you. But it is essential that you understand what this book is and what it is not.

This book is… This book is not
A good place to start. It will give you a “feel” for what is involved in being an entrepreneur. The only source of information you’ll need. No single book can accomplish everything you’ll need to know.
Realistic. It is based upon solid business wisdom presented in a straightforward and objective manner. A get-rich-quick scheme. Owning and operating a small business requires hard work and smart work. No illusions to the contrary are fostered.
A resource that asks almost one thousand questions. If you don’t know which questions to ask in business, you’ll probably never find the answers you need. A book of almost a thousand answers, because no two businesses are alike. Some answers are included, but the primary objective is to point you in the right direction so you can find answers for your specific business.


To make the best use of this book, first read it casually—from cover to cover. Such a reading will give you an overview of what is involved in starting and owning a small business. Then read it again, carefully—with a pencil and plenty of note paper. Try to answer the questions as you go, work the exercises and take notes. Follow-up by using some of the recommended techniques as well as items listed in the “Additional Sources” section. If you’ll follow these suggestions, the chances of your new business being a successful one will increase greatly.

Good Luck!

Charles L.Martin

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