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Part: II Putting Your Plan to Work > Marketing for the Real World

Chapter 7. Marketing for the Real World

In this chapter:

  • Understand what marketing is (and what it is not)

  • Learn how to market your business so that you get results

  • Hiring professionals to help market your business

Say the word “marketing” to any group of people, and you'll see reactions akin to eating a sour lemon. People tend to think of marketing as some sleazy, hard sell gimmick or game that lures the unsuspecting into purchasing something they neither want nor need.


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