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Chapter 7. Marketing for the Real World > Marketing You and Your Business

Marketing You and Your Business

One of the more interesting questions I get is the question, “How do you market yourself?” or “How do you market your business?” Perhaps the question itself isn't as interesting as the implications that go along with it. The person asking the question is awaiting my answer, expecting it to be succinct. He is hoping to find the one silver bullet that will kill the need for any constant marketing efforts, the one-step, easy routine to riches.

Usually, he is disappointed. I tell him to think of a dozen ways to market himself, and I have probably tried them (and gotten clients from most). No, Virginia, there is no microwave dinner style solution to marketing.


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