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Chapter 7. Marketing for the Real World > Understanding Real Marketing

Understanding Real Marketing

We're going to start at the end for this section. Here's the maxim you need to remember:

You should be marketing full time or as close to full time as possible. Whenever you are not working on a project for a client, you should be marketing. Whenever you have nothing scheduled on your calendar, you should be marketing. When you have a quiet afternoon, you should be marketing.


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