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Summary

Technology is a special part of your purchases that requires particular attention. It is your lifeline to potential clients and the rest of the outside world. Without it, customers might think that you are no longer in business—or worse, that you no longer care about them.

Don't rush into your technology purchases. Take your time. While it might feel good to make every purchase in one Internet session, you might come to regret it later. Don't over look the advice of friends, relatives, and co-workers, either. Just about everybody uses a computer, and the input of people you know can be invaluable when trying to decide on a particular model or brand name.


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