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Chapter 4. Creating Your Business Plan, ... > Planning Your Incoming Funds: Where ...

Planning Your Incoming Funds: Where Will the Money Come From?

Now that you have determined how much is likely to go out, you need to figure out how much you can reasonably expect to come in to meet your expenses.

Although you'll depend on the marketplace to supply some of your income, you have some ability to control your cash flow. Your pricing structure, for example, will play a role in determining how much income you make. You also can plan for having a savings and/or investment account from which you can draw necessary funds or tap in to in case of an emergency. How you use those incoming funds matters, too; by cutting back on expenses and saving wherever possible, you can stretch the dollars you earn further.


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