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The Coach

Lisa Betts-LaCroix, Partner, Paragon Strategies

When asked how she decided to base her new business in her home, Lisa Betts-Lacroix has no trouble answering. “I hadn't necessarily thought of my business as a home business. I decided to do what I wanted, and it made sense for it to be a home business,” she explains, referring to her coaching services for small business owners. “I first made the decision to do the kind of work I was doing, and it didn't make financial sense to have a separate office.”

Prior to starting her coaching business, Lisa and her husband ran a traditional business together, complete with a separate office. But neither one of them felt fulfilled by the lifestyle. “We closed the business and decided to make some radical changes.”


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