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7. IPN and PDT > 84. Track Google Referrals

Track Google Referrals

Use Google’s AdWord Conversion Tracking system and PayPal’s IPN system to track sales made from Google advertising.

Google has emerged from the search engine wars as the clear winner to date. Its fast, accurate search results are presented in a way that enables users to get search results quickly without the tool getting in the way, unlike many other search engine portals. It is the most widely used search engine on the Internet, and its builders continue to innovate.

Among those innovations is a self-service advertising system that enables small merchants to get wide exposure in a cost-effective, pay-per-click arrangement. When a web surfer looking for an item—a widget, say—goes to Google and types the name of the product into the search box, not only are the search results from the Google Page Ranking system displayed, but so are small, text-based ads related to widgets. As a widget vendor, you can target your AdWords ads to be displayed when a surfer enters certain widget-centric combinations of keywords. However, Google charges you only when a person actually clicks on your ad.


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