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7. IPN and PDT > 75. Upsell Your Customers

Upsell Your Customers

Use the return variable to provide a list of items in which a customer might also be interested.

Although you can use IPN to provide an order summary [Hack #74] , you’re missing a sales opportunity if you don’t use this page to advertise your other products, a technique known as upselling. For instance, say you’re selling bicycle parts and someone comes along and buys a bottom bracket from your web site. Using this technique, your web site would then present this customer with a small ad listing some of the cranksets, pedals, and derailleurs you sell. It’s easy to do, and it works better than you might expect.

The Return Page’s Job

The return page is the page you show your customers once they are done paying for an item. To help you upsell your customers, this page has several jobs to do:


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