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6. Managing Subscriptions > 63. Time Your Subscriptions to End on Specific Date...

Time Your Subscriptions to End on Specific Dates

Use some simple JavaScript and PayPal’s trial period to calculate the lengths of new subscriptions, assuring they all expire at the same time.

Imagine you own a diaper service for Rhesus monkeys. Your customers subscribe by the month, and every month some customers allow their subscriptions to lapse. You need to get these customers back on board so you get some help from your brother-in-law Leon, a guy with a knack for bringing monkey owners around. Market research suggests lapsed subscribers are best contacted seven to nine days after dropping the service, just when the smell has started to get the attention of local law enforcement. But Leon doesn’t want to call two or three people a day. He’d rather make 60 or 90 calls all at once.


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