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6. Managing Subscriptions > Introduction: Hacks #61-64

Introduction: Hacks #61-64

Being paid once is a fine thing, but being paid repeatedly is fabulous. With a PayPal subscription button, you can offer your customers the chance to pay you again and again without any further human intervention. Subscription buttons allow you to collect automatically recurring payments easily for such things as club membership dues and monthly access to online content.

As mentioned in the introduction to Chapter 4, PayPal provides a tool to create subscription buttons for your site. Like ordinary Buy Now buttons, these are nothing more than HTML forms that can be placed on your pages. A customer clicks a Subscribe Now button to go to the PayPal site to confirm the new subscription, and the recurring payments begin.


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