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5. Storefronts and Shopping Carts > 59. Increase Search Engine Exposure

Increase Search Engine Exposure

Modify the PayPal button code on your selling pages to make search engines spider them more effectively .

The most difficult part of selling your products on the Web is getting people to find them. If enough people visit your web page, sooner or later you will make a sale, regardless of what you are selling. It is just a matter of how many people need to see it before someone buys.

One of the most popular ways people find their ways to web sites is through search engines such as Yahoo!, Google, and MSN. These search engines create indexes that categorize and rank web pages based on their content. Most web page developers focus on the web page’s text and metadata (such as its description and keywords).


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